About

We believe everyone deserves to feel comfortable in their own skin. In a world that’s becoming more chaotic by the minute, you need the certainty that, no matter what comes your way, you’ll always look and feel your best. Whether you’re in the gym, on the street, at work or out for a night on the town, our original edge will have everyone asking “where’d you get that?”

Our founder, Jabril Yousef, is a nonbinary, Arab American artist + designer. Their innovative designs drip with meaning and pizzazz. Eye-popping, counter-culture and out-of-this-world, Jabril’s goal is to bring us into a brighter future one day at a time.

When we wake up ready to make a difference, find inspiration in the small things and do our best till the day is done, we make a kinder, more inclusive world possible. We all want somewhere to belong, to feel welcomed with open arms. But sometimes we’re not meant to belong. 

Sometimes, we’re meant to stand out. 

So, be the weird ones, be the bold ones, and don’t give in to anything that would make you any less than you. Every time we speak out, stand up or strut our stuff, it’s an act of protest, an exercise in freedom, a bit of justice.