#WeirdIsTheNewNormal

#WeirdIsTheNewNormaL is a slogan that seeks to subvert the status quo. In a world where normality is exalted and so many seek to blend in at all costs, we celebrate those who are willing to wear their heart on their sleeve, stand up and stand out. #WeirdIsTheNewNormaL is an acknowledgement of each individual’s singular uniqueness and, at the same time, an encouragement to be yourself. After all, life is too short to be anyone else.

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TRANSALCHEMY

TRANSALCHEMY is about creating your best life and best you. The ancient alchemists sought to turn metal into gold. They were obsessed with the power of the Philosopher’s Stone and the potential of transmutation to change the world. While they might not have succeeded, we can employ these concepts in our daily life to make the most of what we’re given. Turn pain into beauty. Seize the day, and grow our pot a little bigger. It's at your fingertips.

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