#WeirdIsTheNewNormaL is a slogan that seeks to subvert the status quo. In a world where normality is exalted and so many seek to blend in at all costs, we celebrate those who are willing to wear their heart on their sleeve, stand up and stand out. #WeirdIsTheNewNormaL is an acknowledgement of each individual’s singular uniqueness and, at the same time, an encouragement to be yourself. After all, life is too short to be anyone else.

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TRANSALCHEMY is about creating your best life and best you. The ancient alchemists sought to turn metal into gold. They were obsessed with the power of the Philosopher’s Stone and the potential of transmutation to change the world. While they might not have succeeded, we can employ these concepts in our daily life to make the most of what we’re given. Turn pain into beauty. Seize the day, and grow our pot a little bigger. It's at your fingertips.

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NRG is your go-to workout wear. Kick the Monday Blues where the sun don’t shine and claim the energy you need to take on the day. Get those juices flowing. Pound the pavement. Have a great lift. However you like to exercise best, we’ve got the gear for you to do it in. Oh, and, no matter what, don’t forget to be you!

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Manners are meant for the dinner table … and, then, there are those times you need to let ‘em feel you. RUDE is a reminder to not take any less than you deserve. When it comes to making it on the street, cutting the deal of your life or making something unique that’ll live on, conformity is the enemy of authenticity. So, curl your top lip, flip ‘em the bird and get ready to walk. Nice guys finish last.

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