fear_less

fear_less is a statement to the world, and oneself. It’s a reminder of the commitment you make every day not to settle for less. A reminder that our ultimate selves are waiting on the other side of our greatest fear. fear_less is a voice in the darkness reminding us not to give up, to go the extra mile, and shoot for the stars. It's not just a slogan, it’s a way of life.

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WEIRD IS THE NEW NORMAL

#WeirdIsTheNewNormaL is a slogan that seeks to subvert the status quo. In a world where normality is exalted and so many seek to blend in at all costs, we celebrate those who are willing to wear their heart on their sleeve, stand up and stand out. #WeirdIsTheNewNormaL is an acknowledgement of each individual’s singular uniqueness and, at the same time, an encouragement to be yourself. After all, life is too short to be anyone else.

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JABRIL YOUSEF

JABRIL YOUSEF is a nonbinary, Arab-American artist + designer. This design, Jabril’s logo, superimposes a “Y” (symbolizing Jabril’s last name, which means “to increase”) over an upside-down question mark, which portrays a backward “J” and, at the same time, invokes the inquisitive nature Jabril brings not only to their work but everyday life. This symbol embodies the maker and reminds whoever holds it to always ask “why?” 

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TRANSALCHEMY

TRANSALCHEMY is about creating your best life and best you. The ancient alchemists sought to turn metal into gold. They were obsessed with the power of the Philosopher’s Stone and the potential of transmutation to change the world. While they might not have succeeded, we can employ these concepts in our daily life to make the most of what we’re given. Turn pain into beauty. Seize the day, and grow our pot a little bigger. It's at your fingertips.

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TRANSALCHEMY | EARTH AIR FIRE WATER LONGSLEEVE

$45.00 USD
$45.00 USD
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NRG

NRG is your go-to workout wear. Kick the Monday Blues where the sun don’t shine and claim the energy you need to take on the day. Get those juices flowing. Pound the pavement. Have a great lift. However you like to exercise best, we’ve got the gear for you to do it in. Oh, and, no matter what, don’t forget to be you!

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OG RW | UNISEX SWEATSHIRT

$85.00 USD
$85.00 USD
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RUDE

Manners are meant for the dinner table … and, then, there are those times you need to let ‘em feel you. RUDE is a reminder to not take any less than you deserve. When it comes to making it on the street, cutting the deal of your life or making something unique that’ll live on, conformity is the enemy of authenticity. So, curl your top lip, flip ‘em the bird and get ready to walk. Nice guys finish last.

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